Zed PR handles older generation website

by Matt Cartmell, PR Week UK 01-Jul-08, 10:22

A new website aimed at the older generation has hired Reading-based Zed PR.

ItsMyAge.co.uk launched on 23 June and is a offers 'unbiased information and advice for older people'. ItsMyAge also provides a forum for older people to express their views.

Zed PR account handler Katherine Knight is heading up the account team.

'We are kicking off the launch with an NOP survey that has looked into and researched sensitive issues such as abuse in care homes, sex in care homes, pension worries and immigration,' said Knight.