Living strikes sponsorship deals
LONDON - Virgin Media TV-owned channel Living has secured two sponsorship deals, with Procter & Gamble brand Fibresure, and holiday website icelolly.com.
In a six-figure deal, natural fibre supplement Fibresure will sponsor Diet on the Dancefloor, a new commission on Living. The programme follows 10 amateur dancers, who pair up with dance pros to lose excess weight.
ADVERTISEMENT
The sponsorship, agreed between ad sales house IDS and Procter & Gamble, begins on 16 July and runs for two months.
Separately, holiday website icelolly.com is to sponsor The Fix, a round-up of the week's celebrity news and gossip on Living and Living2.
The Fix is broadcast three times a day on Living and twice a day on Living2.
Icelolly.com will sponsor the show across both channels between July and September. The deal was negotiated by IDS and John Ayling & Associates.
Living logo
Tags
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,


Comments