Matalan team up with High School Musical stage show

by Julia Buchanan, Promotions & Incentives 01-Jul-08, 12:40

LONDON - Matalan has teamed up with the stage production of High School Musical as part of a special offer for its Reward Card loyalty scheme.

The partnership, created by Cocktail Marketing, gives cardholders a chance to win a family trip to the show when they use their card in Matalan stores. The trip includes travel expenses to the show in London, accommodation and a meeting with the cast.

The offer runs until the middle of July and will be supported by POS materials including posters and wobblers. Matalan will also promote the prize draw on its website, and runners-up prizes include tickets and the soundtrack CD.

In April, Matalan teamed up with DVD rental firm LoveFilm for a six-month partnership. The deal includes offering the retailer's cardholders a £10 LoveFilm voucher.