How does Vivaki compare with other networks?
In May, WPP bought ad company 24/7 Real Media and split it into two, moving its search function to Group M.
- 24/7 Real Media continues to run the agency's ad network and targeting
technology.
- The acquisition culminated with WPP last month striking a partnership
involving 24/7 Real Media and Yahoo that will develop a media trading
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- Last month, Havas Digital said it would use Yahoo's Right Media
platform as its main ad exchange.
- Havas hopes to integrate its data with the Right Media exchange and
Yahoo's data to build applications that work with Right Media.
- In May, Havas purchased creative agency Archibald Ingall Stretton and
the network plans to integrate more creative elements into its digital
offering.
- Aegis set up integrated digital arm Isobar in 2003, pooling its
digital media activity and marrying creative with media expertise.
- In 2005, the group acquired Glue London in a £14.7m deal that
situates the creative digital agency within Isobar.
- The agency has also integrated digital into Carat by organising its
divisions into client-facing teams.
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
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