Thelondonpaper launches Fiat 500 giveaway

by Jacquie Bowser, Brand Republic 01-Jul-08, 15:05

LONDON - News International's freesheet thelondonpaper has launched a competition to give away the low-emission and eco-friendly Fiat 500 1.4 Sport to one of its readers.

Readers will have the chance to enter the competition every day this week via text or online at thelondonpaper.com.

The giveaway follows on from the paper's Fiat 500 Summer Picnic promotion, which ran last week.

Readers had the chance to win 200 pairs of tickets to the event, which will include live bands, entertainers and the chance to win further prizes including another Fiat 500.

Elena Bernardelli, Fiat UK marketing director, said: "We are very pleased with the success of the Fiat 500 Summer Picnic promotion as demonstrated by the reader response rates.

"It shows how thelondonpaper is the right choice for targeting the 18- to 35-year-old commuting public. We look forward to seeing an even better response for the exclusive Win a Fiat 500 competition."

The deal was brokered by PR agency Paul Ridley.