Space Barons: News of the World's Fabulous magazine

by Clare O'Connor , PR Week UK 03-Jul-08, 06:00

Who are the space barons? Well-known lifestyle journalist Mandy Appleyard is the editor until 31 July, when she will hand over the reins. For celebrity stories, contact associate editor Rachel Richardson. Jess Spiring, assistant editor lifestyle, deals with health, diet, homes, travel and books.

Circulation: 3,138,815 (May 2008 ABCs)
Frequency: Every Sunday
Pagination: 76
Deadlines: Daily conference 10.30am; weekly Friday forward planning meeting

Get the tone right

Resolutely middlebrow, with soap stars, Mystic Meg and plenty of shocking 'real life' stories. Spiring describes the magazine as 'fun, friendly, and female-focused'.

Approachability
'Absolutely' open to PR pitches, says Spiring. 'We are a busy team, so we prefer pitches relevant to our readers and the platforms we have in the magazine.'

PR-FRIENDLY SCORE - 9/10