CDMS signs data deal with Apteco

by Staff, Brand Republic 03-Jul-08, 14:25

LONDON - CDMS, the marketing communications company, has signed a deal with Apteco to improve its modelling and profiling capabilities.

CDMS will use Apteco's FastStats technology to improve its end-to-end direct marketing services.

Integrating FastStats into its own technology to improve modelling, gain a visual analysis of marketing data, and get customised reports from the data.

Chris Brooks, sales and marketing director at CDMS, said: "Having explored the alternatives, we selected Apteco because of their commitment to continually develop their suite of products and their dedication in offering ongoing support and guidance to their partners."