Taylor Herring promotes Disney beach stunt
Family movie channel Disney Cinemagic is drawing a 'monster size picture' on Blackpool beach in an attempt to grab headlines today.
The channel has commissioned a team of ten skilled artists to create the sand picture of a character from popular film Monsters Inc.
The PR stunt is being publicised by entertainment specialists Taylor Herring.
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The artists begun work at 4.30am today and needed to finish before high tide at 11.45am.
They were attempting to create a picture that spans 40,000 square feet - the equivalent to three Olympic sized swimming pools.
Disney: Beach stunt
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