Richmond Towers win Green Giant
Food firm General Mills has hired a new agency to handle consumer PR for its Green Giant brand.
The frim handed the consumer brief to Richmond Towers Communications following a three-way pitch.
The budget for the PR campaign is part of the total marketing spend of £5.2 million for the Green Giant range of vegetable-based products
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The agency will try to connect the 'jolly green giant' with a younger generation.
Agency director Nikki Thomson will head up the account reporting to brand manager Nadine Wilson.
Richmond Towers already runs General Mills' corporate account.
A Saatchi & Saatchi TV ad campaign for the brand kicked off last month.
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