Leroi takes up MindShare role

by Media Week, Media Week 08-Jul-08

WPP media agency MindShare has hired Caroline Leroi as global communications planning director for its flagship FMCG client, Unilever.

Leroi was previously account director at the Future Foundation, the
Experian-owned business consultancy, which focuses on consumer and
market trends. She replaces Sarah Walker who left earlier this month to

head the pan-European Microsoft account at Interpublic agency Universal

McCann.

Prior to working at the Future Foundation, Leroi was business
intelligence director at Carat, involved in creating the Aegis agency's
global management business intelligence group.

Previously, she worked as business intelligence manager and group
information and data manager at Aegis.