Bratz plots kids' fashion TV show
Fashion doll brand Bratz is launching a TV show as its battle with Mattel-owned Barbie continues.
Targeting nine- to 14-year-olds, Bratz Design Academy will first be
broadcast on Nickelodeon in October.
The show will be backed by a TV, print and online advertising
campaign.
The programme, which will run for six weeks, features teams of youngsters
ADVERTISEMENT
taking part in fashion challenges, with their efforts being appraised by
a panel of well-known figures.
Each week contestants will be eliminated, with the eventual winners
travelling to Los Angeles to help work on the latest line of Bratz dolls
for the UK market.
Jobs
- SENIOR ACCOUNT MANAGER :: FAMOUS FMCGs
- UP TO £37k
- Account Director :: EXPERIENTIAL :: COOL BRANDS
- £40K-£45K + benefits
- Senior Account Manager or Account Director
- £30k - £45k + bens + bonus
- Account Manager
Comments