Media Choice: Ken Livingstone's LBC radio show

by Molly Swann, Radio account manager, Manning Gottlieb OMD, Marketing 08-Jul-08

'Love or loathe Ken ... I just wish he would give us all a break. The election was run, he lost. Get over it,' says one anonymous listener to Ken Livingstone's show on LBC.

Livingstone's refusal to just disappear after his defeat in the London
mayoral elections has certainly drawn contempt from his critics, but
others claim that he deserves respect for battling on. The main criticism

I would aim at the show is that with topics such as 'Was I right to bring

the congestion charge to West London?', it does sometimes seem to hark
back to the 'good old days' of his mayorship. He certainly used the first
show as a shameless opportunity to level criticism at old enemies (Andrew
Gilligan) as well as newer ones (Boris Johnson), using their lack of
attendance - he invited both to appear on the show - against them.

Having said that, you can't blame Livingstone for talking about what he
knows, and although he sounded a little uncomfortable in the first couple
of programmes, with time he will feel more natural on air, and there is
real potential for the infamously argumentative leftie to spark up some
real debate - which, after all, is the point of the station.

One thing is for sure: LBC, in using someone so likely to polarise
listeners, is running a far higher risk than Ken himself, who certainly
won't be harming his chances of future re-election by maintaining a high
profile on London's Biggest Conversation.

Media owner: LBC.

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