Google acts to boost disappointing YouTube revenue
LONDON - Video-sharing site YouTube's ad revenue is likely to total $200m (£101m) this year, although this will fall well below owner Google's expectations.
Reports in the US say Google also plans to significantly cut the number of YouTube clips that it will sell ads against in the future. YouTube wants to sells ads only against content for which it has the right to distribute. At present, it sells ads against just 4% of all clips on YouTube, so as not to violate content owners' copyrights.
Google is currently locked in legal actions with a number of content owners. Viacom is engaged in a lawsuit with Google and is seeking $1bn (£507m) in damages for copyright infringement.
To boost YouTube's revenue expansion, Google plans to start offering pre-roll and post-roll ads to run before or after YouTube clips.
The Wall Street Journal claimed Google North American ad sales chief Tim Armstrong has identified 105 problems with YouTube's ad sales system.
Earlier this month, as part of Viacom's litigation against YouTube, a US judge ordered to Google to hand over YouTube user data to Viacom.
This article was first published on Media Week
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...