Zenith and Carat to split £100m Disney
Disney has split its £100 million pan-European media business between Carat and ZenithOptimedia.
Following a review process that began with pitches in late February and
was officially concluded last Friday, ZenithOptimedia has captured the
estimated £20 million pan-European account for Disneyland Resort
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Paris. Carat retains the larger Walt Disney Studios and Home
Entertainment business.
The outcome is contrary to reports that predicted Carat would retain the
entire business. The review had also involved MindShare and MPG, but
both were dropped from the shortlist.
Disneyland Paris spends £6 million on media in the UK. The account
is expected to switch to ZenithOptimedia by January.
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