Karen Millen appoints eCircle for email marketing

by Jacquie Bowser, Brand Republic 11-Jul-08, 09:30

LONDON - Karen Millen has appointed European email marketing agency eCircle to run its email campaigns.

The fashion brand will use eC-messenger to send emails to its own database with the aim of increasing deliverability and brand loyalty.

Karen Millen has asked eCircle to generate leads through its lead generation website and tasked the ESP with creating media campaigns to drive traffic to KarenMillen.com.

The appointment is part of a strategy by Mosaic Fashions, which owns Karen Millen, to standardise email marketing across its entire network of fashion brands.

Mosaic's other brands, including Warehouse, Shoe Studio, Oasis, Principles and Coast already work with eCircle and have implemented eCircle's broadcast system.

Emma Bott, e-commerce manager at Karen Millen, said: "We are very excited about the potential of using eCircle's lead generation and email campaign services to acquire new first time Karen Millen customers and expand our existing customer base."