Sun and FT post circulation increases

by Sarah Crawley-Boevey, Media Week 11-Jul-08, 12:30

LONDON - The Sun and the Financial Times were the only national newspapers to post a year-on-year circulation increase in June, according to last month's ABCs.

An extra 25,000 copies of the The Sun were sold in June, up 0.81% from June 2007, when its ABC stood at 3.064 million, while the FT posted a year-on-year circulation rise of just 0.22% to 445,000 copies.

The Sun's circulation rise marks the fifth consecutive month the paper has generated a year-on-year rise, and brings its six-monthly average circulation figure to 3.1 million.

Every other national title's circulation has fallen in the past 12 months, with Scottish titles The Herald and The Scotsman suffering the worst falls of 7.6% and 9.8% respectively and red-top the Daily Star falling 7.8% to 733,000 copies in June.

Among the quality dailies, The Independent's circulation fared least badly, falling just 1.8% to 233,000 copies year on year, followed by the Daily Telegraph at 865,000 copies, a year-on-year fall of 2.9%, and The Times which fell 3.5% to 611,000 in June.

The mid-market papers shared a similar trend, both falling just over 3%. The Daily Mail achieved a circulation of 2.2 million in June, down 3.1%, while The Daily Express secured 742,000, down 3.64% year on year.

Comments

nigel rive - 11/07/2008

"Readers?" Surely circulation!

Wilf Maunoir - 11/07/2008

Agree with Nigel. This is incorrect, ABC figures refers to mere circulation, not at all to proper audience data. The Sun has ca. 2.6 readers per copy. The sentence should be "25,000 people bought the Sun in June". Then in the last paragraph, it should be "copies", not "readers". I can understand some old block from the Guardian or something get confuse circulation and readership. But come on, I thought mediaweek was meant to know about media. Furthermore, it is fallacious to compare circulation month-on-month.