Public View - McDonald's 'planting' by Leo Burnett
LONDON - Vox Pops International, in association with Campaign, took to the streets to find out what members of the public think of Leo Burnett's new campaign for McDonald's Happy Meals.
View McDonalds 'planting' by Leo Burnett
In an attempt to help rebrand the image of the world's leading burger chain, Leo Burnett's ad is full of pastoral imagery.
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Children and adults cooperate to plant flowers in the shape of animals, and the voiceover emphasizes the quality of ingredients which go into Happy Meals.
But did the strategy work for the ordinary viewer? Watch our film to find out.
Video produced by Vox Pops International on behalf
of Campaign.
View previous Public View videos:
Heinz 'deli mum' by Abbott Mead Vickers BBDO
Planting...Leo Burnett ad for McDonald's
Tags
- Food |
- United Kingdom |
- FMCG |
- Europe |
- B to B |
- Advertising
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Comments
TIM HARVEY - 11/07/2008
...pretty good...
Kate Howells - 15/07/2008
It is a good advert....it had me very shocked to see that McDonalds should try and claim to be an organic, healthy brand. But does the advert really change the perceptions of the brand itself...will people now think that McDonalds is a healthy alternative? I doubt it.