IPC goes Nuts with Pot Noodle deal
LONDON - IPC has secured a six-month partnership with Pot Noodle to produce Pot Noodle News in its lads' mag Nuts, as a key element of the Unilever snack brand's Pot Noodle Says... campaign.
Pot Noodle News will feature for 22 weeks as a regular item within Nuts News and online at www.nuts.co.uk, featuring resident model Claire Andrisani, a Nuts newsreader.
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