Additional Information
Content
Viacom backs down over YouTube lawsuit
Viacom has backed down on its demands to access YouTube users' historical viewing data in its $1bn legal action against Google over alleged copyright infringement by the video-sharing site.
As part of a US court ruling early this month, Google was to be forced to release the records of every video watched on YouTube, including user names and web addresses, to Viacom.
The media firm launched a $1bn lawsuit against Google's YouTube last year, accusing the video-sharing site of violating its copyright.
Viacom, along with Comedy Partners, BET, Country Music Television and Paramount, insisted they needed general viewing information to determine the proportion of views on YouTube of copyright infringing content versus non-infringing content. Viacom claims that there are more than 150,000 unauthorised clips from its shows on YouTube.
The two sides have now reached a formal agreement to keep the data anonymous.
But the two sides have not extended the anonymity agreement to employees. Viacom aims to prove that Google staff are aware of illegal material being uploaded to the site.
The parties are to meet in an attempt to agree how to share employees’ records, but if they cannot reach a deal, the data will be made available to the court.
This article was first published on Media Week
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented

BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...









