Centaur title cuts frequency
Precision Marketing, the Centaur Media-published trade title, is changing its frequency from fortnightly to monthly.
The title will remain an individual publication rather than merging with
sister title Marketing Week, although its content is expected to become
more supplier-focused than it has been previously.
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Ed Tillotson, Precision Marketing publisher, said the company is still
consulting over the future of the title and its staff, but he confirmed
the frequency change, adding that the title will now be distributed with
Marketing Week.
Speculation that the title would close altogether is wide of the mark,
although the frequency change is thought to be part of a cost-cutting
measure at the B2B publisher.
In a trading update in May, Centaur Media acknowledged a decline in
print advertising in the first quarter of 2008 and warned that it had
experienced a slowdown in recruitment advertising across its stable of
mags.
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