Five networks for Tesco estate
JCDecaux Retail is launching five targeted audience networks to serve its nationwide Tesco estate.
The move follows the release of data that suggests JCDecaux's six-sheet
network at Tesco stores reaches 34% of Tesco shoppers. The new networks
are: Choosing Health, Family Friendly, Foodies, Aspirants and Brand
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Buyers.
This is the first time JCDecaux Retail has offered pre-selected networks
at Tesco.
The Tesco figures show that Tesco reaches 18 million people every two
weeks, an increase of 250,000 people from 2005-06.
Last December, JCDecaux was awarded the outdoor advertising business for
the Waitrose chain in a multimillion-pound deal.
Jobs
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
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