E-Dialog recruits EMEA vice-president of account services

by Nikki Sandison, Brand Republic 16-Jul-08, 11:30

LONDON - Email marketing company e-Dialog has appointed Sharon Head as vice-president of account services for clients in Europe, the Middle East and Africa.

Based in London, Head will be e-Dialog's first vice-president outside of the US.

E-Dialog's EMEA clients include Boots, Expedia, H-P, British Airways, Reuters and the Royal Bank of Scotland.

Head has spent more than a decade in digital direct marketing working primarily in the US.

She joins e-Dialog from US women's fashion chain Ann Taylor, where she was director of direct marketing. Prior to that she was director of CRM at The Children's Place, a children's clothing retailer.

Simone Barratt, managing director for e-Dialog UK, said: "E-Dialog continues to aggressively expand its operations across Europe, and Sharon's appointment as vice-president will be pivotal in allowing us to grow without losing our focus on, and reputation for, superb client service and strategic consultancy."

Head said: "What attracted me to e-Dialog was its reputation for being much more than a great email marketing services provider and being very respected by its blue-chip clients for its high-level consultative approach.

"As somebody who thrives in helping brands to solve their digital marketing challenges, I am very much looking forward to leading the development of new solutions and services at e-Dialog that can meet the realities of marketing today."