New campaign: BT Home Hub
BT is launching a TV campaign for its Home Hub broadband product that hints at the break-up of its on-screen family, which features actors Kris Marshall and Esther Hall.
The campaign, which is also running across press, outdoor media, direct
marketing and online, breaks on 19 July. The ads show Adam, played by My
Family star Marshall, moving out of the family home to take up a job in
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Cornwall, thus putting his relationship with Jane, played by Hall, under
strain. Adam is later seen struggling to talk to Jane over an instant
messaging system online via a non-BT router. The ads end ambiguously
when his wireless signal cuts out.
Creative agency: Abbott Mead Vickers BBDO
Media agency: Starcom.
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