Tesco Mobile in strategy rethink
Tesco Mobile has relaunched with a fresh logo and simplified pre-pay tariff in a bid to attract more customers.
The five-year-old brand, which has adopted a cyan-coloured logo in a nod
to its parent companies, O2 and Tesco, is promoting its coverage and
tariffs.
Tesco Mobile has replaced its four pre-pay options with a single tariff,
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under which calls cost 20p a minute and text messages 10p.
The tariff includes half-price calls and texts to five nominated
numbers.
Customers using the tariff will be able to earn four Tesco Clubcard
points for every £1 added to their mobile account.
Top-ups can be purchased at the supermarket's checkouts, by phone,
online or at more than 100,000 retailers in the UK that carry the top-up
logo.
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