Media: TalkSPORT signs up football advertisers

TalkSPORT won the live commentary rights to 32 Saturday afternoon
football games from the start of the upcoming 2008/09 season until
2010/11, in an auction run by the Premier League. It will also air games
from the Champions League, Carling Cup Final and Football League
play-offs. The brands will advertise during breaks across all the
competitions.

The UTV-owned commercial radio station, which has a primary focus on
domestic football, will give the brands the opportunity to advertise
across a range of times during coverage, including spots before the live
game, at half-time and immediately after the final whistle.

Earlier this year, TalkSPORT signed BBC Radio 5 Live football pundit
Stan Collymore. The former England and Liverpool striker presents a
nightly show and will be a match summariser on the station's Barclays
Premier League and Champions League football coverage.

TalkSPORT also launched a TV campaign to promote its Saturday afternoon
football coverage this year. The ad promoted the station's Barclays
Premier League commentary, as part of a test campaign, before a wider
roll-out in the early part of this year.