FRONT PAGE: Murat in adviser confusion

by David Quainton, PR Week UK 17-Jul-08, 11:33

Robert Murat, the man implicated by national newspapers in the Madeleine McCann saga, has called in PR help as he fights to clear his name.

But Murat's use of The PR Office has resulted in confusion at newsdesks over who is Murat's official spokessperson.

Max Clifford has been supporting Murat on a free and non-contract basis. The uncertainty over who is his official spokesperson this week prompted Murat's solicitors, who retain the PR Office, to send a missive to national newsdesks asking them to stop referring to Clifford as the 'family publicist'.

As PRWeek went to press, Murat's team and Clifford were due to hold a conference call in an attempt to resolve the situation.

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