The first of two ads, created by Golley Slater, seeks to highlight the impact that a motor accidents can have on a soldier and their family by featuring a serviceman who crashes while returning from active duty.
A second execution follows the staff from the emergency services arriving at the scene of an accident, which hasn't yet happened in a bid to drive home the fact that servicemen are "an accident waiting to happen."
As well as the two TV spots, the campaign comprises, two 70-second cinema ads, 12 radio spots and poster and press executions.
Comments
The ad is OK I guess but presumably the 'campaign' will only run on the BFBS and on posters in barracks? In which case doesn't it count as internal communications, which isn't that interesting.
There's a poster in the kitchen at work warning us to be careful with breakages. Is that a story too?
dano - 21/07/2008
if troops are more likely to die in road traffic accidents, then more likely than not they will be travelling home/outside of the barracks. On this basis, the two TV spots, the two 70-second cinema ads, 12 radio spots and poster and press executions will probably be broadcast outside of forces media in a bid to speak to these troops. Wake up Jez- Monday morning was a good 4 hours ago.
well if they are broadcast and published in mainstream media then that seems a rather untargeted approach to what is a minority problem. Although in no way do I seek to diminsh the importance of this communication - it's a better use of money than many Gov. campaigns - I just don't buy that it will appear anywhere other than in specialist Army media channels. And if it does appear in the CB of Coronation Street (frankly I'll eat my hat if I ever see it on mainstream media) then it's an appalling waste of cash when troops are fighting under-equipped.
Anyway, I'm off to clear up that broken saucer in the kitchen before someone gets hurt.
dano - 21/07/2008
Perhaps not the ad break of Coronation Street- but in a slot around an andy mcnab TV adaption, or any other 'lad' TV- Nuts, Dave etc. there are 429,761 active troops in the UK. If you include family, partners, friends etc it possibly doubles that at least. Thats a fairly large chunk of people.
Fair enough. Talking of which anyone been watching SAS The Soldier's Story on ITV4 recently? It's brilliant. There was an excellent one a couple of weeks ago on their role in the Falklands. Terrific stuff
While the issue of troops being more likely to die in RTC's than during active service may be very specific, this campaign will also be relevant to those motorcyclists who aren't in our armed forces - the dangers of our roads and the impact of an accident apply to them just as much.
By-the-by, of the dozen or so people I know who are in the forces, all of them are bikers.
Comments
jezwaspsrule - 21/07/2008
The ad is OK I guess but presumably the 'campaign' will only run on the BFBS and on posters in barracks? In which case doesn't it count as internal communications, which isn't that interesting. There's a poster in the kitchen at work warning us to be careful with breakages. Is that a story too?
dano - 21/07/2008
if troops are more likely to die in road traffic accidents, then more likely than not they will be travelling home/outside of the barracks. On this basis, the two TV spots, the two 70-second cinema ads, 12 radio spots and poster and press executions will probably be broadcast outside of forces media in a bid to speak to these troops. Wake up Jez- Monday morning was a good 4 hours ago.
jezwaspsrule - 21/07/2008
well if they are broadcast and published in mainstream media then that seems a rather untargeted approach to what is a minority problem. Although in no way do I seek to diminsh the importance of this communication - it's a better use of money than many Gov. campaigns - I just don't buy that it will appear anywhere other than in specialist Army media channels. And if it does appear in the CB of Coronation Street (frankly I'll eat my hat if I ever see it on mainstream media) then it's an appalling waste of cash when troops are fighting under-equipped. Anyway, I'm off to clear up that broken saucer in the kitchen before someone gets hurt.
dano - 21/07/2008
Perhaps not the ad break of Coronation Street- but in a slot around an andy mcnab TV adaption, or any other 'lad' TV- Nuts, Dave etc. there are 429,761 active troops in the UK. If you include family, partners, friends etc it possibly doubles that at least. Thats a fairly large chunk of people.
jezwaspsrule - 21/07/2008
Fair enough. Talking of which anyone been watching SAS The Soldier's Story on ITV4 recently? It's brilliant. There was an excellent one a couple of weeks ago on their role in the Falklands. Terrific stuff
megandmog - 22/07/2008
While the issue of troops being more likely to die in RTC's than during active service may be very specific, this campaign will also be relevant to those motorcyclists who aren't in our armed forces - the dangers of our roads and the impact of an accident apply to them just as much. By-the-by, of the dozen or so people I know who are in the forces, all of them are bikers.