Flowers Direct joins ipoints as loyalty partner

by Jacquie Bowser, Brand Republic 22-Jul-08, 11:00

LONDON - Online florist Flowers Direct has joined the Maximiles-operated online loyalty scheme ipoints.co.uk as an exclusive loyalty partner.

As part of the deal, Flowers Direct customers can earn 10 points with every £1 spent across a range of floral and gift products on the website.

The points can be redeemed for products and services on ipoints.co.uk, including CDs, DVDs, books, electrical equipment, flights and holidays.

Ian Rawlins, managing director at Flowers Direct, said: "Although we have a growing loyal customer base, handling hundreds and thousands of online transactions annually, we recognise the strong value in joining the ipoints loyalty programme.

"Becoming a partner will help us differentiate ourselves in the highly competitive marketplace we operate in, by adding real value and rewarding customers for every purchase they make."

Ipoints members, which number more than 2m in the UK, will be offered Flowers Direct promotions and will also receive updates on the Flowers Direct product range via weekly email newsletters.

Robert Barker, chief operating officer at Maximiles, said: "We are very pleased to welcome Flowers Direct as our latest loyalty partner.

"We are looking forward to providing their customers with a huge variety of fantastic rewards and communicating their offering to our two million strong member database of highly active online shoppers."