Boots to review £45m media account

by Alison Donnelly, Marketing 21-Jul-08, 15:00

LONDON - Boots is reviewing its £45m media planning and buying account and has announced a restructure of its marketing department.

MediaCom, which has held the account for four years, will re-pitch against a short list of other agencies and the company cited the review as part of its ambition to become a ‘world-class pharmacy-led health and beauty retailer.'

The company has also unveiled a new commercial structure as well as announcing plans to split its marketing team in three with the creation of new directors for loyalty, CRM and customer communications and in-store marketing.

The new directors will report into marketing director Elizabeth Fagan who said that the changes will drive product and brand development and put customer relations at the core of the company's strategy.

The new commercial structure will include three new areas of health, beauty and mass appeal and it will also include a new Boots Brands and Exclusives Team, led by the newly appointed director Nick Collard, who will report to Ian Filby.