Telmar to speed up media research data

by Jacquie Bowser, Brand Republic 23-Jul-08, 16:05

LONDON - Software company Telmar Peaktime is launching a web-based search and analysis system that allows media companies to access research data and create reports quicker than was previously possible.

ReSearch Guru allows non-researchers such as creative teams, account directors and brand managers to retrieve findings from their library of research data in seconds.

The results can also be exported into Excel and Powerpoint for sharing.

Agencies and media owners can then use the data to make quicker and better-informed planning decisions.

Telmar claims users need no knowledge of research coding and little training to be able to use the software, which is due to launch on July 23.

Alex Maddox, UK managing director of Telmar, said: "ReSearch Guru is a web-based search and analysis tool that retrieves research findings quicker and easier."