JWT enlists Daley Thompson for Nestlé TV spot

by Staff, Campaign 22-Jul-08, 12:25

Nestlé has enlisted the Olympic gold medallist Daley Thompson, and a group of junior lookalikes for a TV campaign for the company's "kids go free" on-pack promotion.

The 30-second spot, created by JWT, promotes the scheme enabling consumers to qualify for a free sporting activity by redeeming tokens from packets of Smarties, Milkybars and Fruit Pastilles at participating venues.

The activities include swimming, karate and tennis. The spot features some children enjoying the free activities while sporting Thompson-esque facial hair.

The ad ends with Thompson joining in with moustached kids as they play football, while a voiceover encourages parents to "bring out the natural athlete in them".

Credits

Project Natural athletes
Client Michelle Roberts, brand manager, Nestlé
Brief Raise awareness of Nestlé's "kids go free" promotion and showcase Daley Thompson as the face of "kids go free"
Creative agency JWT
Writer Damon Hutson-Flynn
Art director Damon Hutson-Flynn
Planner Nicole Rulka
Media agency MindShare
Media planner Laura Jones
Director Samuel Christopher
Production company Hungry Man
Audio post-production 750mph
Exposure National TV

Comments

jezwaspsrule - 22/07/2008

Daley Thompson? Jesus - is that the most recent former Olympian they could find? Wasn't Roger Bannister available or something? That link is at best tenuous and at worse desperate

Emma Taylor - 22/07/2008

Yeah but if they hadn't have used the Thompson they wouldn't have been able to have al that Taschetastic fun!

Colin Marrs - 22/07/2008

I bashed my joystick to pieces as a teenager thanks to this great man. Daley Thompson's Decathalon was a truly great Spectrum game, but it sure took its toll on my Kempston Quickshot.

Simon Chapman - 23/07/2008

About time Daley made a come back. He's been shamefully neglected for the last 20 years, presumably because he says it like it is - check his forthright quote about Dwaine Chambers. Welcome back Sir!