Security Bank returns to advertising with Campaigns & Grey
MANILA - Security Bank Corporation has appointed Campaigns & Grey as its creative agency as the firm looks to revive its marketing activity in the Philippines.
According to Jev Ramos, head of new business at Campaigns & Grey, the Filipino bank will be looking to reinforce its positioning in the local banking industry as it prepares to launch new advertising campaigns targeted at upmarket investors in 2009.
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The appointment comes after the banking firm, which has not advertised recently, asked for strategy submissions from a number of agencies.
Security Bank’s current competitors include Metrobank, Banco de Oro, BPI, Land Bank of the Philippines and Philippine National Bank.
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