Nike marks 20th 'Just do it' year
Nike is set to launch a global TV ad campaign celebrating the 20th anniversary of its 'Just do it' slogan ahead of this summer's Beijing Olympics.
The 60-second ad, entitled 'Courage', will feature athletes Nike has
sponsored over the years. These include basketball legend Michael
Jordan, John McEnroe, and contemporary stars such as South African
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sprinter and double-amputee Oscar Pistorius, who hoped to compete at
this summer's Olympics.
In total, 31 athletes appear in the ad, which was created by Wieden &
Kennedy.
The campaign will be backed by a dedicated website that features further
details on the athletes.
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