Digital choice: MySpace

you got there, you'd never be bothered to make the effort to find out;
hence, the only people who were heavily involved in using the site were
the 'in' crowd. Now that anyone (eg your parents) will be able to use
the site with ease, will the core users disappear in their silent,
floppy-haired droves?

As an advertiser, I should be delighted that the MPU position is now at
the top of the page, and the 'Today at MySpace' just above the fold
gives us a great spot for promoting our wares, as this is likely to
yield a far better response/conversion rate. But, again, does 'giving to
the man' (in this case, you and me) mean that Mr and Ms MySpace are no
longer going to feel at home here? Does the addition of applications a
la Facebook smack of unoriginality? Does this even matter to users?

In short, MySpace's change from seedy pub to Soho wine bar might be
great for advertisers, as long as it doesn't have a negative impact on
its fickle user base.

Agency: In-house.