Sainsbury's targets mums with student giftcard

by James Quilter, Promotions & Incentives 23-Jul-08, 12:10

LONDON - Sainsbury's is launching a giftcard for students, which splits into two allowing parents to top it up separately.

The Sainsbury’s Student Meal Ticket will be launched in September and can only be used to buy products in the retailer’s stores.

The card can be obtained in-store and topped up at a checkout. One half can be used to spend and top-up while the other half can only be topped up. Any sum from £1 to £750 can be kept on the card.

A direct marketing campaign targeting parents will run to promote the card. The card is launching as part of its Great Student Value promotion running throughout September.