Media Week Awards shortlist announced

by Sarah Crawley-Boevey Media Week 23-Jul-08, 15:50

LONDON - Carat, OMD UK and MediaCom have been shortlisted for the 2008 Agency of the Year at this autumn's Media Week Awards.

The shortlist for all awards at the event was announced this afternoon. Among the highlights, two outdoor companies will go head to head for the Sales Team of the Year award. JCDecaux and CBS Outdoor will each be pitched against Bauer Advertising, Guardian News and Media and Viacom Brand Solutions, as none of last year's shortlist made the cut.

Also up for a Media Brand award this year, the cermony for which will be held at Grosvenor House in Park Lane on October 30, are Bebo, Dave, Last.fm, Metro and Nickelodeon.

The high level of entries has seen double nominations for individual companies in several categories. JCDecaux will have two chances to win the award for Sales Pitch Large (over £1m), while Bauer will have three shots at Sales Pitch Niche (under £250,000), twice as Bauer Advertising and once as Bauer Radio.

In the International Campaign category, Mindshare and Universal McCann are both up twice, while for Media Idea Large (over £1m), Carat and MediaCom will go up twice each against Starcom and ZenithOptimedia.

And it's not just about traditional advertising, as research efforts will be rewarded on the night. The Radio Advertising Bureau has been shortlisted in the Best Research Initiative category, along with CBS Outdoor, Guardian News and Media, IPC Media, JCDecaux, Sky Media and Viacom Brand Solutions.

To book your table for the awards or for more information on the event, go to www.mediaweekawards.co.uk

The full awards' shortlist

Sales Pitch Large (over £1m)
Bauer Advertising for Nokia
CBS Outdoor for Match.com
GCap Media for Ford Galaxy
JCDecaux for Vodafone
JCDecaux for Coca-Cola
The Mail on Sunday for Sainsbury's

Sales Pitch Medium (£250k-£1m)
CBS Outdoor for PlayStation
Guardian News & Media for Intel
ids for Vauxhall Tigra
Independent News & Media for Mercedes Benz
Turner Media Innovations for GSK Aquafresh
Viacom Brand Solutions for Clarks Shoes

Sales Pitch Niche (under £250K)
Bauer Advertising for COI - Royal Marines
Bauer Advertising (regional sales) for Asda Be Live
Bauer Radio for The Scottish Government
Carlton Screen Advertising for CSA introduces live in-cinema gaming for Volvo
MEN Media for NatWest
Times Media for HSBC Home Insurance and Pensions
Viacom Brand Solutions for J&J Clean & Clear

Media Brand of the year
Bebo
Dave
Last.fm
Metro
Nickelodeon

Media Idea Large (over £1m)
Carat for Gordon's Gin
Carat for Royal Marines
MediaCom for Mars Twix
MediaCom for Mars Pedigree
Starcom for Honda
ZenithOptimedia for Procter & Gamble - Ariel

Media Idea Medium (£250k-£1m)
GoodStuff for Ann Summers
MediaCom for Aquafresh
MindShare for Unilever
OMD UK for Walkers Snack Foods, Doritos
'Team4' (Michaelides & Bednash, OMD, 4Creative, Holler, Profero) for Channel 4

Media Idea Niche (under £250k)
Carat for adidas
I-Level for COI
Manning Gottlieb OMD for Habitat
OMD UK for Vodafone
Vizeum UK

International Campaign
MindShare for Ford
MindShare for Castrol
MPG for InterContinental Hotels
Universal McCann for UPS
Universal McCann for Xbox

Media Innovation
Bebo for Bebo/KateModern
Carat for adidas
ITV for eBay
MindShare for Volvo
OMD UK for Walkers Snack Foods, Doritos
Profero for Halifax

Collaboration
Carat and RSVP for Nivea Visage Young
Fuse Sport and The Sun for Coral
Carat and Guardian News & Media for British Gas
MediaCom and ITV for Mars Pedigree
MediaCom and Guardian News & Media for Volkswagen
News Group Newspapers, MediaCom, ZenithOptimedia and TalkSport for Mars
Profero and The Sun Online for Halifax

Best Research Initiative
CBS Outdoor
Guardian News & Media
IPC Media for IPC - The Origin Panel
JCDecaux
Radio Advertising Bureau
Sky Media for Weetabix
Viacom Brand Solutions for Digital Drive

Sales Team of the Year
Bauer Advertising
CBS Outdoor
Guardian News & Media
JCDecaux
Viacom Brand Solutions

Agency of the Year
MediaCom
Carat
OMD UK