The Week: Media reviews - M&C and MPG snare bmi
Immediate Sales, a division of M&C Saatchi, has won the £11 million creative account for the UK airline bmi, which was formerly handled by Euro RSCG.
MPG has picked up the media business after a pitch against undisclosed
agencies. PHD, the incumbent on the business, will continue to handle
planning and buying duties for the airline's sister brand, bmibaby.
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Bmibaby is also currently reviewing its advertising and has shortlisted
a number of regional agencies.
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