Trinity to launch mobile web platform for selected titles

by Sarah Crawley-Boevey, Media Week 24-Jul-08, 15:50

LONDON - Trinity Mirror, publisher of the Daily Mirror, is developing a mobile web platform for 12 regional titles and two national newspaper titles.

The company plans to offer readers instant access to national and local news, information and ads on their mobile phones.

The first two titles to be made available through dedicated mobile sites will be the Daily Mirror and Scotland's Daily Record.

The regional titles in the line-up include the Evening Chronicle and The Journal in Newcastle, the Huddersfield Examiner and the Birmingham Post.

Rick Gleave, head of interactive and mobile at Trinity Mirror, said the fact that each brand would have a print title, a website and a mobile site was "proof that we are a growing multi-platform media business".

The sites, which have been developed in partnership with Bluestar Mobile and Nokia, will launch in the autumn.