St Dunstan's hands TDA £3m direct brief

by Sarah Johnson, Marketing Direct 25-Jul-08, 07:00

LONDON - St Dunstan's, a charity for blind ex-service men and women, has appointed direct digital agency TDA after a three way creative pitch.

The charity is investing £3m to increase its donor database. It hopes to attract a diverse range of supporters for long term regular donations.

TDA presented creative ideas for initial recruitment, donor journey and brand standout. The agency begins work immediately on direct marketing campaigns scheduled to go live this autumn.

Helen Wenman, head of fundraising at St Dunstan’s, said: "We have gone from 48 new ‘St Dunstaners’ per year in 1999 to well over 600 in 2007." She said the appointment of TDA marked a "shift in emphasis" for the charity.

Peter Wilton, managing director at TDA, said: "St Dunstan’s is looking to redress its reliance on legacy donations. It has a strong fundraising proposition, likely to be enhanced by public awareness of today’s soldiers returning from active duty."