Twentysix to design La Redoute website

by Jacquie Bowser, Brand Republic 25-Jul-08, 12:20

LONDON - Digital agency Twentysix has won a pitch to develop the website design and architecture for online fashion catalogue La Redoute.

Twentysix is expected to complete the project by the end of summer.

Gail Dudleston, managing director of twentysix, said: "La Redoute is a great brand to work with and will help strengthen our expertise in the fashion and e-commerce sectors."

La Redoute is owned by home shopping organisation Redcats.

Becki Smith, e-commerce manager at La Redoute, said: "We are extremely impressed with twentysix. Not only does the agency understand the dynamics of web design and online brand engagement, it is also expert in e-commerce and truly understands how to maximise revenues and ROI."

Earlier this week the agency announced it was launching an in-house search marketing division, headed by Ryan Scott.