FuturePlus hands Dearden commercial role

by Louisa Barnett, Brand Republic 28-Jul-08, 11:35

LONDON - Future's customer publishing agency FuturePlus has appointed Anna-Louise Dearden as head of commercial partnerships.

As FuturePlus positions itself for further growth, Dearden's newly-created role will involve a focus on new business opportunities and the development existing accounts.

Dearden was formerly head of creative planning at Future 360, Future's creative solutions team. She successfully secured work with film studios including Disney, Fox and Universal, and a number of technology companies such as Microsoft and Toshiba for online and print campaigns.

Speaking about her new role, she said: "Having worked for many years in B2B publishing, a move into customer publishing feels like a natural progression and FuturePlus is the perfect home.

"The media landscape is continually changing, and the need for marketers to get their messages across in a creative and engaging way continues to increase, with FuturePlus aiming to inspire consumers and fulfil clients expectations."

As well as masterminding the successful "Movies that matter" collaboration with Warner Brothers, which has run for the last two years, Dearden developed campaigns with the Blu-ray and HD Committee.

Joining Future in 2005, Dearden previously worked on B2B magazines such as The Grocer, Convenience Store and Off Licence news. She then moved to editing Timecode, a monthly B2B magazine distributed to film studios and key retailers such as Amazon, Play and HMV.

Jayne Caple, Director of FuturePlus UK, added: "Anna-Louise is incredibly experienced in all areas of publishing, and she brings her considerable contacts book to FuturePlus, particularly in the entertainment industry.

"We are actively developing the range of services we offer our clients, and her skills in commercialising editorial will be invaluable."