Enfatico names PeopleGroup boss managing director

Job joins the WPP agency following its acquisition of parts of the People Group business that he co-founded.

Chiefly this is Adpeople which in June 2006 won Dell Computers £75m pan-European creative account.

The acquisition followed Dell's decision in December to consolidate its global advertising account, worth $4.5bn in billings over three years, into Sir Martin Sorrell's WPP.

As well as AdPeople, WPP bought two other smaller People Group businesses -- Graphic People and Software People, part of which is based in Dhaka in Bangledesh.

Prior to founding the PeopleGroup, which is Scandinavia's largest independent communications group, job spent two years working in California for software firm Oracle and five years prior to that at Ogilvy in Denmark.

While at the PeopleGroup he led the Dell business EMEA business.

Now at Enfatico he will continue to lead the European operations working out of London and Copenhagen.

Job said: "Our primary focus is going to be to flawlessly deliver to Dell and we're doing that by building a strong fluent team between London and Copenhagen.

"We want to take the experience in Denmark and put it into London, which is one of three global hubs alongside New York and Bejing."

His first major task will be hiring an executive creative director for EMEA who is being actively sought. He suggested that the candidate could come from a digital background, which is an area that will be hugely important to the running of the Dell account creatively.

Job said that key to building Enfatico's success is going to be its entrepreurial culture that he and Boone want to instil in the agency: "I'm a true believer in digital and we need to move the needle here and take the work and the delivery of that work forward."

We need to make sure we are developing a culture that builds on the entrepreurial spirit and risk taking that's what we want in ingrained in the Enfatico DNA. That means redefining lazy attitudes to working with a client both in terms of work and relationship."

The development of the London operations will play an important part of that alongside the US and China.

Boone said that each region of the Enfatico network would play to its strengths, in Beijing for instance there will be a digital and retail focus, and part of London's, he said, was its planning.

Boone said: "London is a critical hub from a strategic perspective. It will come up with work that rolls globally. Not everything will come out of the US, we want to innovate and part of that will be playing to our strengths.

"London has a depth of planning talent giving us a hub because of that particular skill set."