Focus on ... Beijing Olympic Games

Marketing 29-Jul-08

Beijing hosts the 29th global games, for which London will be the next venue in 2012.

- The opening ceremony will begin at 8pm on 8 August.

- The games is expected to attract 18,000 international
broadcasters.

- Partners include Bank of China, Volkswagen, Adidas, Johnson & Johnson

and Air China. Sponsors include UPS, Haier and Budweiser. Coca-Cola is

the Torch relay sponsor.

- The 2004 Athens Olympics drew a record global TV audience of 4bn.

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