Orangina launches sexy new TV campaign

by Colin Marrs, Campaign 30-Jul-08, 17:30

LONDON - Orangina is launching a sexually-charged TV and poster campaign in the UK, featuring dirty-dancing animals.

The ad, which has already run in France since its launch last year, was created by French agency FFL Paris.

It was conceived around the concept of "pulpeuse" which in French means both 'containing pulp' and also 'sexy' or 'voluptuous'.

Executive creative directors Fred & Farid, from FFL Paris said: "Around twenty art directors created the animals and then we asked Psyop to recreate everything in CGI and make these animals come alive.

"We have never made a campaign that post tested so well. People love it."

The ad will break at 9.30pm on Friday 1st August on E4 during 'How to Look Good Naked' and will continue to be shown post-watershed throughout August.

Comments

Sarah Vernon - 31/07/2008

........weird.

Inna A - 31/07/2008

One freaky ad...

Nina Lewis - 31/07/2008

So much fun...who carried the watermelon?

Dan Danger - 31/07/2008

its not psyops who did it but PSYOP

Matt West - 31/07/2008

What an amazing ad! I love it

IAN PEARSON - 31/07/2008

Those crazy French!

nick thirsk - 31/07/2008

what the...

Sarah Vernon - 31/07/2008

I'm bemused at how well this apparently tested. Did the overt sexualisation of animals not make any of their testers uncomfortable? It's just disturbing!

Bex White - 31/07/2008

I am not quite sure about anthro' softcore being used as the basis for a drink advert... it is surely only a niche market this advert would attract? It is a very daring move on their part either way - if anyone hears about how this tests over in the UK let us know.

craig lovelidge - 31/07/2008

An adult version of W+K's "Happiness Factory"!

Joao Pedro - 04/08/2008

The article is wrong. All the CGI was actually made by The Mill in London with direction from Psyop.

Darren Davidson - 04/08/2008

We had the forerunner to this ad which ran in France only back on Brand Republic back in November. It's equally weird ... http://www.brandrepublic.com/Discipline/Creative/47110/orangina/

Cara Swindell - 12/08/2008

The whole advert is just plain and simply WRONG. Why for a soft drink? And who indeed thought it tested well?! It's horrendous, it's unbelievably sexual.