Gordon Ramsay lets rip as a foul mouth child in viral ad

by Nikki Sandison, Brand Republic 01-Aug-08, 09:20

LONDON - A humorous viral video imagines what celebrity chef Gordon Ramsay might have been like as a child as he blasts four letter expletives at his sandwich making mother in a campaign for online recruitment website Caterer.com.

The "little Gordon" viral created by Rebel Virals went live on YouTube yesterday and has already received over 8,000 views.

The spot begins with a mother packing a lunch box for her child, Gordon, whose name is written on the top of the box. Set to gentle music an angelic looking blond-haired boy enters the kitchen dressed in a white chef's outfit and proceeds to look through the content of his lunch box.

He then turns to his mother and says "Fucking unbelievable". He continues to direct a torrent of abuse towards her, complaining about the "white fucking anaemic" bread among other criticisms.

Finally the mother walks out of the kitchen upset and little Gordon sighs: "Here come the waterworks."

The viral ends with Caterer.com appearing on the screen in child-like writing with the strapline "An industry with character" and "The place for jobs in hospitality".

Caterer.com is part of Totaljobs Group, which has 10 job-board businesses, which between them carry over 220,000 jobs.

Rebel Virals' tagline is "rage against the mundane" and its previous work includes Facebook Anthem, Easter Chick and The Painted Man virals.

Comments

D Clark - 01/08/2008

Gordon is Scottish!!! Still a good ad though.

C ODONNELL - 01/08/2008

I don't like this - there's nothing charming or funny about it whatsoever. Makes you think that people who work in catering are tossers.

Jonathan Wainwright - 01/08/2008

I bet Gordon wouldn't talk to his mum like this. This ad is creatively dull, reinforces that it's OK to be rude spoilt brat and doesn't do any favours for parents (or youngsters) the world over

Mark Smith - 01/08/2008

Great ad, very funny, but what happened to Ramsay's cockney accent over the years?

Richard Hayter - 01/08/2008

Relax, Jonathan. It's quite funny and as it's "viral", nobody with a life will see it.

Leo Ryan - 01/08/2008

I must be odd - I thought that was fucking hilarious. Note to self: get out more.

Gordon Macmillan - 01/08/2008

Had me laughing.

Susan Billinge - 01/08/2008

me too

Harry Clive - 01/08/2008

Absolutely, put a huge grin on my face! This could have been disastrous if it wasn't for the inspired casting. Catering is an incredibly tough industry to work in and this does highlight the high standards and passion required; can you imagine the advertising equivalent...

Ricky Harewood - 02/08/2008

Brilliant could'nt stop laughing....

Neimad - 03/08/2008

awesome, miles better than guinness, hilarious

Stuart Aplin - 04/08/2008

I wonder how long it'll take before some sense of humour deficient idiot complains that it might be offensive to someone somewhere and is responsible for the general decay of our society. Won't be me though, i thought it was great

Jacquie Bowser - 04/08/2008

Yep - hilarious!!

ormiston groove - 04/08/2008

hasn't the kids swearing viral thing been done to death? this one isn't even funny. Harry, do you work for the production company? In what possible sense of the word are you using "inspired"?