Wispa returns for good on 6 October

by Staff, Marketing 04-Aug-08, 09:16

LONDON - Nearly a year to the day after Wispa returned for a limited run last October, Cadbury will restore the chocolate bar to its permanent stable of brands starting 6 October.

Cadbury introduced Wispa in 1981, but eventually axed the brand in 2003. After a grass-roots campaign on social networking sites including FaceBook and MySpace, the manufacturer tested the waters with a seven-week test that began on 8 October 2007.

Cadbury supported the 'limited edition' with a website at www.wispa.co.uk , which included a history of the product and an external link to Flickr, which hosted an 80s 'Hall of Shame' gallery of fashion and hair faux pas. Cadbury used the site to announced the 6 October launch.

Last years' trial was also supported by a press campaign by Publicis.