An industry source suggested the Rooney mix-up might have come from an animal handler, who supplied animals for both a Fifa shoot in Manchester and the Hovis ad.
The ad, which was filmed in Rooney's home city of Liverpool, will be a celebration of British history.
Set to break on 12 September, the ad will feature dogs and horses.
Miles Calcraft Briginshaw Duffy won the Hovis account from McCann Erickson in May, following a pitch between the Premier Foods roster agencies.
Premier Foods plans to spend £15 million to relaunch the Hovis brand, which includes its small, unsliced Hovis loaf that has been dormant for 30 years.
Hovis is renowned for its 1973 ad where a boy pushed a bike full of Hovis loaves up a hill.
Comments
dano - 05/08/2008
The Tabloid Press, such as Campaign?....http://www.brandrepublic.com/Campaign/News/836312/Wayne-Rooney-selected-new-Hovis-ad/
blame it on the tabloids. very poor campaign, very poor
what's with 'wide of the mark' in the headline? it's either untrue or it ain't unless you are suggesting wayne's brother or his wife appear in the ad. that would be wide of the mark. tell us we deserve to know - we have been misled
OK, the headline on the original story is wrong, but to be fair, the original story is pretty clear:
"Wayne Rooney will be shortly film a new ad for Hovis, according to reports.
"The Daily Mirror says that the Manchester United striker is set to earn £150,000 from his appearance."
And Frank - , "wide of the mark" is synonomous with innacurate. Go on. Look it up.
Freddy - no wonder you can't get stories right if you are juggling working at campaign with playing for england in test matches.
still pretty poor you didn't check out the story for yourself. you'd think being an ad industry mag and all that you'd have the contacts to do that instead of reporting what the mirror reports. shall i start buying the mirror instead of campaign for my advertising news from now on?
I don't work for Campaign, I just think you were being a little harsh, not to mention completely wide of the mark, in your original post.
It's a fair cop - the original headline didn't make it clear that this was a report on the Mirror's report - so we have changed that now. Hope that helps to avoid any confusion.
As for buying the Mirror, you would be wasting 40p a day. All the online stories on BrandRepublic and Campaign are free now.
dano - 05/08/2008
sorry to be a smartarse, but the story appeared here first: http://www.mirror.co.uk/celebs/latest/2008/07/31/wayne-rooney-to-star-in-new-hovis-bread-adverts-115875-20678201/
Omar - 05/08/2008
Who cares, the great shame is that Rooney won't be featuring in the ad. What an ad that would have made...
Is Dano going for the most random comment of the month award there?
dano - 06/08/2008
Random? nothing but relevance here sire (a link to afrorementioned story and a critique of the orginal coverage)
Comments
dano - 05/08/2008
The Tabloid Press, such as Campaign?....http://www.brandrepublic.com/Campaign/News/836312/Wayne-Rooney-selected-new-Hovis-ad/
jezwaspsrule - 05/08/2008
That's a fair point..
Frank Poole - 05/08/2008
blame it on the tabloids. very poor campaign, very poor
what's with 'wide of the mark' in the headline? it's either untrue or it ain't unless you are suggesting wayne's brother or his wife appear in the ad. that would be wide of the mark. tell us we deserve to know - we have been misled
Fredrick Flintoff - 05/08/2008
OK, the headline on the original story is wrong, but to be fair, the original story is pretty clear: "Wayne Rooney will be shortly film a new ad for Hovis, according to reports. "The Daily Mirror says that the Manchester United striker is set to earn £150,000 from his appearance." And Frank - , "wide of the mark" is synonomous with innacurate. Go on. Look it up.
Frank Poole - 05/08/2008
Freddy - no wonder you can't get stories right if you are juggling working at campaign with playing for england in test matches.
Frank Poole - 05/08/2008
still pretty poor you didn't check out the story for yourself. you'd think being an ad industry mag and all that you'd have the contacts to do that instead of reporting what the mirror reports. shall i start buying the mirror instead of campaign for my advertising news from now on?
Fredrick Flintoff - 05/08/2008
I don't work for Campaign, I just think you were being a little harsh, not to mention completely wide of the mark, in your original post.
Colin Marrs - 05/08/2008
It's a fair cop - the original headline didn't make it clear that this was a report on the Mirror's report - so we have changed that now. Hope that helps to avoid any confusion. As for buying the Mirror, you would be wasting 40p a day. All the online stories on BrandRepublic and Campaign are free now.
dano - 05/08/2008
sorry to be a smartarse, but the story appeared here first: http://www.mirror.co.uk/celebs/latest/2008/07/31/wayne-rooney-to-star-in-new-hovis-bread-adverts-115875-20678201/
Omar - 05/08/2008
Who cares, the great shame is that Rooney won't be featuring in the ad. What an ad that would have made...
Fredrick Flintoff - 05/08/2008
Is Dano going for the most random comment of the month award there?
dano - 06/08/2008
Random? nothing but relevance here sire (a link to afrorementioned story and a critique of the orginal coverage)