Not Actual Size to handle interactive elements of Walkers' flavour campaign

eventmagazine.co.uk 05-Aug-08, 12:42

Walkers Snacks has hired Not Actual Size to run the experiential and interactive sales promotion elements of its Do Us A Flavour campaign.

The aim of the campaign is to challenge the public to create the next flavour of Walkers crisps. The first phase of the campaign, which kicked off in August, involves consumers sending in new flavour ideas. The second phase, from January next year, will involve six finalists being selected and each flavour produced. The public will then be able to choose one overall favourite flavour. The winner will receive £50,000 and 1% of the winning flavour's future sales.

Not Actual Size is working with Walkers' digital brand partner Jigsaw to manage the interactive side of the promotion - with voting being conducted via MMS, online or post - as well as managing the judging.

The experiential element will involve promotional activity and experiential roadshows nationwide, starting in January.

The campaign will be fronted by Gary Lineker, and celebrity chef Heston Blumenthal will be on the judging panel.