DLKW retains Halifax ad account
LONDON - Delaney Lund Knox Warren & Partners has retained the £18 million Halifax business.
The pitch, handled by Agency Assessments, also involved DDB London, Fallon, TBWA\London.
DLKW originally won the Halifax account in July 2000.
Since then, the bank's advertising has become famous for its "cast of characters" campaign which saw staff members, such as Howard and the call-centre worker Thomas Yau, singing to versions of classic songs.
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The media account, which is held by Vizeum, remains unaffected.
Halifax...account won by DKLW
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Comments
Omar - 05/08/2008
Great campaign - I hope they keep up the great work...
Gellan Watt - 05/08/2008
Good! That's a great results, for a great business and a really strong campaign!
Chris Arnold - 06/08/2008
Well done
Richard Hayter - 06/08/2008
Well done DLKW. But what a fantastic waste of time and money.
jezwaspsrule - 06/08/2008
dreadful ads though - please do something different
Alexander Farrimond - 01/04/2009
they are awful - the most annoying casting and music choices