EA signs up for Chelsea FC tie
EA Sports has become a platinum partner of Chelsea Football Club after agreeing a global sponsorship deal.
The company will become the Premier League football club's official
video-game partner over a three-year period. EA Sports will use the
partnership to promote its FIFA 09 football title to Chelsea's
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fanbase.
EA Sports has also become the first advertiser to buy space on LED ad
installations at the club's Stamford Bridge stadium.
Last month, EA Sports announced the release this autumn of enhanced
platform-specific versions of FIFA 09. These are intended to improve the
gaming experience by tweaking the game's specifications to suit the
console on which it is played. Versions will be released for the
Nintendo Wii, PlayStation 3 and Xbox 360 platforms.
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